Oprah, Rupert Murdoch Most Influential CEOs in Social Media (or Infographics: This Is How You Do It)
In a brilliant display of content marketing prowess, TopManagementDegrees.com has released a caricature infographic illustrating the 40 CEOs most influential in social media. Oprah tops the list with a Klout score of 92, followed closely by Rupert Murdoch at 91, which just goes to show that social influence is not a popularity contest.Virgin’s Richard Branson, HDNet’s Mark Cuban, and Jack Dorsey of Square round out the top 5. The top 40 is rife with the usual suspects; tech and marketing CEOs from Twitter, Salesforce, Foursquare, Dell, LinkedIn, etc. One surprising find: Facebook CEO Mark Zuckerberg failed to break the top 50.
The infographic is based on information offered in a November 2012 roundup entitled The Most Influential Execs on the Web, by Klout and Reuters. Even so, the more visual representation of this data is getting a lot of play and subsequent link love from around the web; News.com.au, Visual.ly, Social News Daily, TechJournal.org and yours truly have all picked it up. Why? Content Marketing 101: Original, top quality content is a winner every time.
In this case, it’s incredibly well done and the graphics are killer, though it is confusing that there are no ads, affiliate links or even some kind of call to action on the site itself. Content Marketing Lesson #2: let people know what it is you want them to do as a result of engaging with your awesome content. I want to click something… please give me something to sign up for. Maybe they made this out of the goodness of their hearts?
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